Lumen Field is a multi-purpose stadium in Seattle, Washington. It has a capacity of 68,740 (NFL) and is one of the sites designated for the 2026 FIFA World Cup. It is home to the Seattle Seahawks, Seattle Sounders FC, and OL Reign and hosts concerts, motocross, conventions, and trade shows.
I was honored to partner with the Seattle Seahawks/First & Goal to redesign, develop and deliver a new website and CMS. The goal was to produce a beautiful, accessible, responsive front-end and a streamlined CMS for event management, event spaces, concession, and more.
The process was end-to-end—a cycle of stakeholder Q&As, wireframes, click-through prototypes, and high-fidelity designs for desktop and mobile. Delivery involved website development, CMS development, SEO optimization, testing, integration, and deployment.
Launching the new Lumen Field website has been a big win—enhancing administrative workflows, user engagement, conversions, and ticket sales.