Lumen Field is a multi-purpose stadium in Seattle, Washington. It is home to the Seattle Seahawks, Seattle Sounders FC, and OL Reign and hosts concerts, motocross, conventions, and trade shows. It has a capacity of 68,740 (NFL) and is one of the sites designated for the 2026 FIFA World Cup.
I was honored to partner with the Seattle Seahawks/First & Goal to redesign, develop and deliver a new website and CMS. The goal was to produce a beautiful, accessible, and responsive front-end and a streamlined CMS for event management, event spaces, concession, and more.
The process was end-to-end—a cycle of stakeholder Q&As, wireframes, click-through prototypes, and high-fidelity designs for desktop and mobile. Delivery involved website development, CMS development, SEO optimization, testing, integration, and deployment.
Launching the new Lumen Field website has been a big win—enhancing administrative workflows, user engagement, conversions, and ticket sales.