In 2022, I had another opportunity to help shape the Seahawks brand as it continued to evolve and disrupt. I was again fortunate to work with Seattle Seahawks/First & Goal's fantastic team to deliver a style guide for the two-year-long campaign.
The challenge was bringing a new look and feel, using a lighter and brighter color palette, and translating energy and grit—while honoring the brand's core pillars of Gameday, football, and community.
The design system developed used laying and framing techniques and a wide variety of graphical elements to empower designers to create unique and expressive compositions. The design system was a huge success, differentiating the Seahawks from the rest of the league and extending the brand beyond its core fan base.