I didn't design the Seattle Kraken logo, as my daughter inaccurately shared with her classmates. The logo is the work of the talented team at Adidas. However, I had the privilege to unveil the Kraken logo and brand in 2020.
I love creating immersive web experiences, especially those I can help shape from beginning to end. The highly anticipated rollout of the Seattle Kraken brand was a collaborative effort with the brand team a NHL Seattle. The requirements were simple: deliver the Kraken and its story to the world via an engaging and dramatic web experience—under extreme secrecy.
The result was enormous: a smooth deployment, 15 million views within the first 12 hours, and an overwhelmingly positive reception. The website received Google Lighthouse scores of 100% Performance and 98% Accessibility.